The way brands engage with Red Nose Day is getting more sophisticated every year, but it is not often something stops us in our tracks whilst racing around the supermarket in the way Persil's special edition Red Nose Small & Mighty packs did! A stunning commitment to getting the maximum out of the moment.
Not only is the packaging brilliantly funny, but the back-story is really effectively woven in as a reason why.
Another big shout-out needs to go to the team at Mars, whose Maltesers' "Bake Yourself Silly" campaign nicely connects with the brand's fun essence with the huge affection for everything Bake Off.
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