Lowe's the electronics company are channelling custom written Sci-Fi stories to inspire their NPD http://www.warc.com/LatestNews/News/EmailNews.news?ID=34464&Origin=WARCNewsEmail&CID=N34464&PUB=Warc_News&utm_source=WarcNews&utm_medium=email&utm_campaign=WarcNews20150317
03/17/2015
03/05/2015
Consumer Co-Creation
Fast-track consumer co-creation circuit. Heathrow, Berlin, Hamburg & home. All within the space of a week.
02/16/2015
Persil & Maltesers' brilliant tie-ins with Red Nose Day Charity Fundraiser
The way brands engage with Red Nose Day is getting more sophisticated every year, but it is not often something stops us in our tracks whilst racing around the supermarket in the way Persil's special edition Red Nose Small & Mighty packs did! A stunning commitment to getting the maximum out of the moment.
Not only is the packaging brilliantly funny, but the back-story is really effectively woven in as a reason why.
Another big shout-out needs to go to the team at Mars, whose Maltesers' "Bake Yourself Silly" campaign nicely connects with the brand's fun essence with the huge affection for everything Bake Off.
02/13/2015
Ten Ways To Show Your Brand A Little More Love ...
Isn't it time you showed your brand a little more love?
A strong brand equity is at the heart of your brand's success. We've been having a think about the ten top factors behind the most successful brands
- Know what really makes your consumers "tick".
- Aim to truly own a need or a moment in your consumers' lives.
- Identify the attributes, functional benefits & emotional benefits that make your product experience irreplaceable.
- Make sure you have (and maintain) a sustainable differential advantage.
- Ensure that you know what your values are - and put them at the heart of everything you do
- Make sure your brand's semiotics & storytelling are in alignment - and do everything you can to get them working synergistically
- Communicate your brand's values compellingly in advertising, social media - and at every consumer touchpoint regardless of how trivial
- Give great service at every contact point, be intuitive - and maintain agile, two-way dialogue with loyalists and detractors alike
- Grow you brand with an intelligent-platform strategy - one that adds to your sustainable differential advantage, rather than fragments it!
- Never stop doing those things that inspire passion and loyalty in your consumers.
If you are already doing all these things brilliantly - you are working on an incredibly rare brand!
If you feel you've got a little room to polish up your brand's positioning; sharpen up its communications strategy; or stretch its equity into fresh new territories ... we've got the team, the skills & the tools to help make your brand shine.
Creative Incubator Deep in the Heart of Polish Countryside
We've done workshops in skyscrapers, country mansions, football grounds, olympic rowing facilities ... we've even done a workshop in a castle, but this highly technical workshop at our client's factory in the middle of the Polish countryside was a cracker.
Delegates from as far afield and the USA and Ukraine brain-stormed together brilliantly and came up with dozens of really inspiring ideas for new products.
Berlin Super-Consumer Co-Creation
Consumer Co-Creation is a fantastic way to build and refine winning concepts wherever you do it, but this group of super-creative young, arty Germans really took the biscuit.
The really powerful thing about co-creation is the way you can improve your ideas so fast - building in consumer insight, consumer language and consumer feedback in the space of just a few hours - before you rework your thinking and start the insightful & inspiring process all over again!
Yummy New Emmi Chocolate Drinks
Our lovely friends at Emmi have just launched two delicious Choco Lait milk drinks to go alongside their highly successful Caffè Latte range.
The Power of Listening To Consumers
It doesn't matter what the category is, you never waste your time listening to consumers. Whether its classic consumer groups, co-creation, speed-dating or in-home safaris, it never ceases to amaze me how much you can learn.
These were just pretty simple three-hour consumer co-creators, but they totally changes the client's plans as far as packaging range evolution strategy were concerned.